Your Information & Rights: Flowers Winchmore Hill Privacy Policy

Privacy Policy Overview

This Privacy Policy outlines how Flowers Winchmore Hill collects, uses, stores, and protects your personal data in compliance with the UK General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Flowers Winchmore Hill from Winchmore Hill and surrounding districts. We are dedicated to ensuring your personal information remains confidential, secure, and handled responsibly.

What Data We Collect

We collect only the personal data necessary for processing your order and providing you with our services. This includes:

  • Identity Data: Your full name and, if acting on behalf of others (e.g. gift deliveries), the recipient’s name.
  • Contact Data: Delivery address, billing address, and contact details such as telephone number.
  • Order Details: Information about your chosen floral arrangements and any delivery instructions provided.
  • Payment Data: Payment card details are processed via approved payment platforms; we do not store your complete card number or security code.
  • Communication Data: Records of your communications with us (such as order confirmations and customer service requests).

Lawful Basis for Processing Personal Data

Under GDPR, we must have a valid lawful basis to collect and use your data. Our lawful grounds are as follows:

  • Contractual Necessity: We process your personal data to fulfil your flower order and to communicate regarding your purchase.
  • Legitimate Interests: Certain data may be used (e.g., order records for customer service, quality improvement, and fraud prevention) where these interests do not override your data protection rights.
  • Legal Obligations: We may process or retain your data to comply with financial, tax, or regulatory requirements.
  • Consent: If you opt in to receive marketing communications, you may withdraw your consent at any time by notifying us.

How We Use Your Data

Your data is used strictly for the following purposes:

  • Processing and delivering your orders accurately and efficiently
  • Communicating with you about your order status or any customer service inquiries
  • Fulfilling accounting, record-keeping, and regulatory compliance obligations
  • Improving our services and ensuring quality assurance
  • Notifying you of any changes to our services or privacy practices
  • With your explicit consent, sending you promotions or updates about Flowers Winchmore Hill

How Long We Retain Your Data

We retain your personal data only as long as necessary to fulfil the purposes outlined above and to meet regulatory requirements. Typically this means:

  • Order and transaction records are kept for up to seven years, in line with tax and bookkeeping regulations.
  • Contact and communication data are retained for up to three years for customer service purposes, unless you request earlier deletion or restrict processing.
  • Marketing consent records are kept until you withdraw consent or request deletion.

Your data will be securely deleted or anonymised when no longer required.

Third-Party Processors

We engage with trusted third parties who process personal data only on our instructions and in compliance with GDPR requirements. These processors include:

  • Payment service providers to facilitate secure online transactions
  • Courier or delivery partners who deliver your orders
  • IT support and service providers who maintain our systems and website
  • Accountants and regulatory authorities, only as required by law

All third-party processors are contractually obliged to protect your data and are not permitted to use your personal information for their own purposes.

Your Data Protection Rights

As a customer, you have clear rights regarding your personal data under GDPR. These include:

  • Right of Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You may request corrections to any inaccurate or incomplete information.
  • Right to Erasure: In certain circumstances, you may request deletion of your data.
  • Right to Restrict Processing: You can request that we limit how we use your information.
  • Right to Data Portability: Where applicable, you can request a copy of your data in a machine-readable format for transfer to another service provider.
  • Right to Object: You have the right to object to the processing of your personal data.
  • Right to Withdraw Consent: Where we process your data on the basis of consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided on our website or in-store. We may request verification of your identity before processing any such requests, to protect your privacy and security.

Security of Your Data

We take proactive steps to safeguard your personal data from unauthorised access, unlawful processing, loss, or destruction. Measures include secure servers, access controls, and staff training. While we strive to protect your information, no method of internet transmission or storage is completely secure. We therefore cannot guarantee absolute security but commit to keeping risks to a minimum.

Policy Updates

Flowers Winchmore Hill reviews this policy regularly to reflect operational, legal, or regulatory changes. Any amendments will be updated in this document and made available to you. We encourage you to check this page periodically for the latest information on our privacy practices.

Policy Applicability

This privacy policy applies to all individuals placing orders with Flowers Winchmore Hill from Winchmore Hill and all immediate surrounding districts. By placing an order with us, you acknowledge the collection and processing of your personal data as described.

Contact & Questions

If you have questions about this Privacy Policy or how your personal data is handled, please contact us through our website or in-store. We are committed to resolving any concerns and upholding your data protection rights.